Who is a periodontist?   A periodontist is a dentist who has completed an extra two to three years of training at the University level, to specialize in the prevention, diagnosis and treatment of the inflammatory disease – periodontitis.  The job of a specialist is to keep current in the latest techniques that relate to potential tooth loss, but also to enhance your smile and chewing ability.  Since periodontal disease is not yet curable, only controllable, and dental materials and tissue engineering are constantly changing, there is always new information that can be used to assist you and your general dentist in achieving your goals.

What is periodontal disease?  This is an inflammatory process whereby the supporting structure of the teeth, the periodontal membrane and the bone are destroyed, eventually leading to tooth loss.  This can be a long, slow process taking many years, or can occur very quickly.  Risk factors include smoking or tobacco use, diabetes, clenching or grinding teeth possibly related to stress and medication use.  Pregnancy, puberty, poor nutrition and other diseases can also play a role.

What are the symptoms of periodontal disease?  Sometimes there are no symptoms that lead you to seek a periodontal examination.  Also, even after active treatment has been completed, the disease can recur since, like diabetes, it is only a controllable disease process.  That’s why your diagnosis may have come as a surprise and you may not have had any symptoms.  In other cases, patients note that they have experienced bleeding, swollen gums, or even dental pus since their last dental cleaning.  Persistent bad breath that does not respond to better home care, recession of tissue or pulling away of the gums from the teeth may also be significant.  Loose teeth or a change in the way the teeth come together when biting may be important factors and should be reported to your dental professional.

When should I have a periodontal exam?  An examination usually occurs every time you visit your dentist or hygienist.  If you are not sure if the exam has occurred, please ask.  If you have not seen a dental professional for some time, any of the above symptoms should lead you to seek an evaluation.  The initial exam is usually completed by a general dentist to determine the severity of the disease.  If significant loss of tooth support has occurred, you will be referred to a periodontal specialist.  A full series of x-rays will be needed for any professional to help evaluate your status.

What will happen at my first visit to the periodontist?  First, a full medical and dental history will be necessary.  Past and present medical and dental treatment, medications, home care routine and habits will be discussed.  Please be prepared with a list of current medications and your physicians name and contact information.  Also, if you require premedication due to artificial valves or joints, heart murmurs, severe diabetes or hypertension, please inform us of such and take your antibiotics as prescribed.  Remember to bring your insurance card if you have one since we will take a copy for your records. A complete set of current x-rays will be needed for the evaluation. If you do not have one, our office will be happy to take the x-rays and provide another copy for your referring dentist. The amount of bone loss, tissue loss and mobility of the teeth will be precisely charted.  Your bite will be evaluated.  Depending of the condition of your gum tissue, the exam should be relatively painless.  If your gums are very inflamed, topical medications can be used to make the exam easier for you.  Just ask for medication if you feel you would benefit from its use.  A treatment plan will be developed with you and your dentist to restore the health of your gums.  If you are a minor (under age 18) you must be accompanied by a parent or guardian at your appointments.

What will periodontal treatment cost?  Your periodontist must complete your examination before establishing your treatment plan and therefore, cost.  The fee for treatment will vary considerably depending on the type of treatment and complexity.  Usually, the fee can be determined at the consultation visit, however, in more complex cases, treatment is divided into phases and further diagnosis will be needed to determine the cost of the next phase.  We will make every effort to inform you if you fit into the more complex case category so that you will know that further fees may apply.  We will treat you as conservatively as possible but our mutual goal is to help you save as many teeth as possible for your lifetime.

Will my insurance cover the cost?  Depending on your company and level of coverage, all, some, or none of your treatment may be covered.  We make every effort to help you in all phases of your experience with Coast Periodontics to help you know your out of pocket expenses and we pride ourselves on being good liaisons to your insurance carrier.

Does all periodontal treatment mean surgery of my gums?  Not necessarily.  There are many levels of the disease process.  In the early stages, better home care, possibly a bacterial sample of the tissue fluid around the teeth and antibiotic treatment and more precise dental cleaning may be enough to restore gum health.  In more severe cases, deep cleaning or root planing in the four quadrants of the mouth is needed, with or without antibiotic treatment.  Bite therapy, either an adjustment of the existing bite or the use a night guard or day guard may be part of initial or phase I treatment.  After either of the above treatments, a reevaluation of therapy is completed, usually within six weeks of completion.  If periodontal surgery is needed, it is discussed at this phase.

What is periodontal surgery?  There are many different types of surgery.  The first is performed to eliminate hiding places for bacteria under the gum line.  Sometimes this requires removal of gum tissue and the subsequent “longer tooth” look.  At other times, bone regeneration is possible, leaving the relationship of the tooth to the gums intact.  The latest product that we use to achieve this goal is GEM 21S from OSTEOHEATH.  You can read more about this product from their website www.osteohealth.com .  Esthetic surgery is also possible to achieve the SMILE you have hoped for.  This can include adding more gum tissue to a tooth that is too long or removing tissue if you have a GUMMY smile.  Also, if a tooth has broken off at the gum line, surgery can be performed which will expose more tooth so that a dental crown can be made.

What are the pre and postoperative instructions?  For all surgery, we suggest that you plan on going home afterwards.  If you have not taken an oral sedative, you will be able to drive yourself.  You should come with a full stomach since your next few meals will be softer food.  We do not use general anesthesia so, the full stomach is OK.  Pre and postoperative medications will be discussed with you prior to your procedure since you may be asked to start one or more of these prior to surgery day.  The duration of the surgery will be dependent on your needs and can be discussed with Dr. Sayre-Carstairs when your appointment is made.  Postoperative discomfort is different for everyone, but we will make every effort to have you be as comfortable as possible.  With the use of the Biolase laser, procedures are less invasive and therefore tend to be less uncomfortable.

What happens after I have completed my treatment at the periodontal office?  Supportive treatment is very important.  Since periodontal disease is not curable, it can recur at any time.  Good home care, including brushing, flossing and the use of the WaterPik or perioaid is mandatory.  Routine dental cleanings and checkups at a three month interval are necessary to monitor your periodontal health.  These periodontal cleanings are completed by the dental hygienist.  Any new gum changes are reported to the periodontist for determination of the next potential step of treatment.

What happens if I do not choose to have periodontal treatment?  Statistically, tooth loss will occur over time if you allow the bacteria and their toxins to go unchecked.  How long that will take is unknown and varies with different patients.   If you smoke or are a diabetic, the chances are that you will lose teeth faster than if you do not have either of these situations.

Can I prevent periodontal disease?  There is data to suggest that periodontal disease is one of the most prevalent diseases in humans and may have a genetic component.  Good brushing, flossing and routine dental cleanings can reduce the severity of the disease process, but cannot prevent the actual disease.

The Power of BuzzHow did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie Blair Witch Project become such an incredibly successful phenomenon? The answer lies in the power of

Buzz or word of mouth marketing influences more people to buy, or not to buy products and services, than most other forms of marketing. Why is it so powerful? Basically, we have a need to share information as a means of communication and also as a way of understanding the world around us. Often, we base many of our purchasing decisions on information gleaned from friends and well respected associates. We tend to listen to them more readily then most mass media messages. bookstore. He believes that travels through invisiblu networks that link people together. Noise, skepticism and connectivity all influence today buzz.

As exhibitors you need go no further than the tradeshow floor to find a network that creates a real buzz. It starts prior to the show, gathers momentum at the show, and then slowly dissipates after the show ends. Every exhibitor has the power to influence the buzz. It all depends on product/service quality, marketing savvy and the decisions made.

I recall visiting a telecommunications show a couple of years ago when the buzz on the show floor concerned a Fortune 100 company and major player in the industry, (who shall remain nameless). The talk centered around the image of their booth which wasn quite up to expectations. The buzz went like this: cheap jerseys china ABC Company has gone cheap. They must be having financial problems. It gossip like this that starts the wheels of the mill turning and can even create havoc on the Stock Market. Remarks like this often have very little bearing on reality, but people make assumptions and decisions based on what they see and hear. Obviously, the originating source of the buzz plays a key role in its basis for truth.

I sure that you would much prefer any tradeshow buzz to be positive. Since talking about products/services makes economic sense, how can you use the buzz to add to your existing marketing efforts? I put together ten guidelines for you to consider:

Brainstorm all possible groups of people who might be interested in your products/services. Consider including the media, opinion leaders, influencers, lead users, politicians, analysts, etc. Don forget chat rooms and newsgroups although buzz still spreads primarily by personal interaction.

Research how information spreads among your customers. Ask them how they usually learn about new products/services. Who are their major information sources? wholesale jerseys Who information do they value? You primarily looking for groups of people rather than individuals. However, don discount individuals, as they may well be a powerful opinion leader.

Develop a clear and concise message highlighting the product/service benefits you want to filter through these different groups. Zero in on your product uniqueness and what it can do, for example, to help save time and money two basic elements most people seek.

Think about ways to tap into these groups to cheap jerseys spread the word about your products/services. Use these in addition to your existing marketing efforts. Never rely on just one means of connecting with you target audience. Your credibility is enhanced through different marketing mediums. For example, exhibit marketing could include pre show advertising, at show sponsorship and post show, a trade publication article. The more ways people can hear and see you the better.

Offer prospects easy ways to try your product/service. For example, the makers of Pictionary gave demos in parks, shopping centers and other gathering places. The tradeshow floor presents excellent opportunities for this.

Come up with other creative ideas to enhance tradeshow show demonstrations. What can you give people to take away to remind them of your company, products and positive show experience. Think about something that will help create the buzz. It have to be more creative than a keychain or stress ball. The more product related the better. You want people to remember and talk about you positively!

Look at special groups whom you might offer a product discount, a loaner or even for free. You looking for groups/individuals where the direct product experience will help spread the word. For example, when FedEx started out, it offered free shipping to show people how their program worked. America Online continuously finds ways to offer hundreds of free hours of trial usage to entice new users. I recently saw a display of free CDs at WalMart.

Use press conferences for major announcements, new product introductions, but only if they are truly new or improved, or general industry trends what hot and what not. Realize that editors are interested in timely newsworthy information; industry trends, statistics, cheap nfl jerseys new technology or product information. The media get very upset attending a press conference which is poorly organized and where there nothing newsworthy.

Use sneak previews at tradeshows to build anticipation and help create a buzz on the show floor. Give people a fun experience and a behind the scenes view of what coming. TV and the movies have got this down to a fine art with their coming attractions. Siemens just did this extremely successfully at the recent CTIA show in Las Vegas. They organized a live marketing presentation with a futuristic theme that featured a digital phone prototype. They certainly created a buzz, which had people, including myself inquiring about the product availability.

Make use of tradeshows to educate your target audience. People are hungry for information. Investigate opportunities to speak either during the workshop sessions or incorporate an educational session into your display.

The power of buzz far exceeds many conventional marketing vehicles. It is probably the oldest, most well used and valuable one out there. Look at how you can make it an integral part of your existing marketing plan to influence the voices in your industry.

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